Some best practices for the Mobile checkout process
In an eCommerce business, the checkout process is one of the highly dissected parts of the user journey. It directly influences brand perception, propensity for return visits, and the firm’s ability to drive online revenue. As we all have seen, almost every user shifts to mobile shopping, which gradually increases the number of active mobile users on eCommerce websites. Thus, it is essential for eCommerce websites to design a mobile checkout flow that not only follows the best practices for the eCommerce user experience but also provides a one-click checkout experience during their online checkout. Cart abandonment is an annual battle in an eCommerce business. But since the birth of mobile shopping, the battle has become more complex. The harsh reality is that mobile shoppers are more likely to abandon their carts than desktop or tablet shoppers. Mobile checkout optimization is a trending topic for all retail applications around the globe. Approximately 47 percent of...