Some best practices for the Mobile checkout process
In an eCommerce business, the checkout process is one of the highly dissected parts of the user journey. It directly influences brand perception, propensity for return visits, and the firm’s ability to drive online revenue. As we all have seen, almost every user shifts to mobile shopping, which gradually increases the number of active mobile users on eCommerce websites. Thus, it is essential for eCommerce websites to design a mobile checkout flow that not only follows the best practices for the eCommerce user experience but also provides a one-click checkout experience during their online checkout.
Cart abandonment is an annual battle in an eCommerce business. But since the birth of mobile shopping, the battle has become more complex. The harsh reality is that mobile shoppers are more likely to abandon their carts than desktop or tablet shoppers.
Mobile checkout optimization is a trending topic for all retail applications around the globe. Approximately 47 percent of top retailers have already developed a mobile application or website for their business/brand, and the majority of web traffic comes from mobile, so it’s obvious that mobile shopping is here to stay. But do you know smartphones and tablets still have a lower conversion rate than computers which means people are still more reliable on their system to make purchases?
What is mobile checkout in eCommerce businesses?
As we all know, the majority of customers have smartphones in their hands, and they often spend more time scrolling on their mobile. Many buyers love to shop from their smartphones as it is easy to carry and easy to use from anywhere. The general definition refers to the process of placing an order on a mobile website or application. In this scenario, mobile checkout means completing the checkout process on a smartphone or mobile device.
08 mobile checkout best practices that you must try
Eliminate distractions
When a user gets many distractions on their device during their checkout process, they eventually get distracted and irritated at the same time. Unlike the computer experience with widescreen size, multiple tabs, and wide-open shopping experience the mobile user is somewhere restricted. Mobile screens have limited space, so what you display during checkout needs to be short to eliminate distractions.
Show the essential product information only!
Again users have limited tabs and space while shopping via smartphones, so you need to provide short and to-the-point information about the product. Users usually don’t want to read lengthy product descriptions on their mobile devices. If you do so, you might force your user to do cart abandonment.
Automatically complete fields
It is the best practice that an eCommerce brand should follow whether it has computer shoppers or mobile shoppers. No user wants to fill in so much information while doing online shopping, so you should provide them with a feature that fills their information by itself in just a single click.
Use inline labels for short-form fields!
If you have an easy checkout with just minimal fields you can condense the data on the screen by using placeholder text or inline labels, within your form fields. These shouldn’t be used in place of field labels for larger forms because the placeholder text vanishes when the user taps into the field.
You can also use floating labels!
In case you have longer forms in your checkout process, this is the best way to show a clean form with minimal information flowing around. Your placeholder text lets users know what to fill and then as soon as the user clicks into the field that text floats. This feature keeps the buyer from losing track of what they are supposed to be entering which can create friction in the checkout process for longer forms, like submitting shipping information.
Kill popup error messages!
During online shopping from any eCommerce website, any interruption during checkout creates fiction. In such a case, an error text can be highly frustrating for all customers, especially if it occurs after all the information has been introduced and users have to return and find the error to modify it.
Build trust during checkout with extended validation SSL Certificates
Trust-building is a prime concern for all eCommerce brands in the eCommerce world. Buyer is very particular about spending their money on your product because they might face some trust issues. Lack of information about website authentication is the primary reason that leads buyers towards cart abandonment. So your brand needs to build trust factor among your customers by showing them SSL Certificates that show your brand credibility.
Don’t force your customers to register!
When a customer gets, again and again, registration requests from you during mobile checkout, it might make them frustrated. Just assume your mobile customers are in a hurry and go to checkout as fast as possible. In this case, force registration requests take them towards the cart abandonment stage, and later you lose your willing customers.
Conclusion
The mobile checkout process needs to be short and clear, which helps your user to place their order without any interruptions and frustrations. With the above-shared practices, you can make their shopping experience on mobile devices more convenient and reduce your cart abandonment rates.